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For B2B distributors with repeat customers

Your sales data already knows which accounts need attention.
CORE helps your team find them.

CORE reviews ERP, CRM, Excel or CSV sales history to surface late reorders, dormant customers and declining accounts — with the evidence your team needs to decide what to do next.

Book a free 15-minute demo ↗See how CORE works ↓
ERPCRMXLS / CSV
CORE
Late reorderDormant customerRevenue decline
Concept illustration · no live customer data

Start with the data you already have.
ERP / CRM / Excel / CSV exports.

Built for B2B
Grounded in evidence
BUILT FOR REAL-WORLD B2B SALES DATA
Your existing exportExcel / CSV / ERP / CRM. No CRM replacement.
Data quality firstIf the export is incomplete, CORE stops before producing misleading signals.
Evidence, not black-box scoresEvery signal is paired with the facts that explain why the account surfaced.
Human judgement stays finalCORE points to where to look. Your team decides what to do.
Currently validating CORE with Belgian B2B companies
01 / Our first flagship productIn validation with B2B companies
CORE.

Commercial Opportunity Radar Engine

Your ERP records the signals.
CORE tells you where to act.

01 SALES HISTORY02 DATA QUALITY03 SIGNAL DETECTION04 ACCOUNT REVIEW05 COMMERCIAL ACTION
01LATE REORDER

Vantage Systems

Typical reorder38.5 days
Days since last purchase108 days
2.8× later than usual
02DORMANT CUSTOMER

Mecha Systems BV

Typical rhythm33 days
No purchase for146 days
€27,162 historical sales · last 12M
03REVENUE DECLINE

Optima Works NV

Previous year€18,289
Current year€9,014
−51% comparable-period sales

Synthetic demonstration data · Signals require human review · Historical sales are not recoverable revenue

02 / CORE IN ACTION · 25 SECONDS

From sales export
to commercial action.

See CORE check the data, surface an account worth reviewing and turn the signal into a clear next step.

Book a free 15-minute demo   ↗
CORE DATA QUALITY GATEPASS
Sales history coverage24+ monthsPASS
Missing monthsNone detectedPASS
Customer IDsConsistentPASS
Future / invalid datesNonePASS
Commercial analysis can continue.CORE only interprets customer behaviour after the export passes the quality gate.
03 / Evidence before interpretation

Trust the data.
Then act on
the signals.

A missing month can look like a missing customer. CORE checks the export before interpreting account behaviour.

PASSChecks passed. Continue the review.
REVIEWClarify a data issue first.
BLOCKEDResolve the issue before analysis.

If there is not enough history, CORE holds back the signal.

04 / From signal to next action

One account.
One clear commercial story.

Instead of showing disconnected dashboards, CORE follows the same account from raw sales history to a human commercial decision.

01
Sales data

Optima Works NV · transactions loaded from the existing export.

ERP / CSV
↓
02
Quality gate

Coverage, dates and customer IDs checked before any interpretation.

PASS
↓
03
Signal found

Comparable June–August sales are materially lower than last year.

REVENUE DECLINE
↓
04
Evidence

Previous year €18,289 → Current year €9,014

−51%
↓
05
Human review

Volume? Price? Product mix? Planned pause? The account owner adds context.

VERIFY
↓
06
Owner + next action

Assign responsibility and record the next commercial step.

ACTION

Illustrated workflow using synthetic CORE demo data. Not a customer result and not a churn prediction.

05 / The company behind CORE

Practical intelligence.
Real commercial workflows.

Innovatista designs practical commercial intelligence and automation solutions for B2B companies that already have data, systems and sales teams — but not always a clear way to turn that information into timely action.

We focus on the gap between ERP/CRM data and day-to-day commercial execution: detecting useful signals, checking data quality, structuring account reviews, and helping teams decide where attention is most valuable.

CORE is our first flagship product, built to make existing sales data more actionable without replacing the systems companies already use.

Founded by

Dr. Yannick DOH

Engineer · PhD · 15+ years in industry

Experience across technical customer support, business development, export account management, industrial project environments, data and automation.

My work sits at the intersection of commercial reality, operational data and process improvement — with one objective: build tools that are useful enough to change what a team does next.

See CORE in action / 15 minutes

Which accounts deserve
your team's attention?

See how CORE moves from a sales export to an evidence-led account review — without asking you to upload data before the demo.

01We use synthetic data.No data upload.
02You see 3 commercial situations.Late reorder · Dormant · Revenue decline.
03We decide whether a pilot makes sense.No commitment.
Book a free 15-minute demo ↗

15 minutes · No preparation · No data upload · No commitment

FAQ
Does CORE replace our CRM?

No. CORE is designed to work from the data you already export from ERP, CRM, Excel or CSV.

Do we need an ERP integration?

No. An export is enough to start the first scan and pilot.

Does CORE predict lost customers?

No. It surfaces accounts worth reviewing and shows the evidence behind each signal.

How much sales history is needed?

Usually 18–24 months, depending on the customer purchase rhythm and data quality.

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Commercial intelligence & automation for B2B.

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